What Is Guru Fodder? And Who Are The Guru Sceptics?

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What Is Guru Fodder? And Who Are The Guru Sceptics?

By TheAntiHype | February 2, 2008

Hi, I don't remember seeing you here before. If you're new here, welcome. If you despise the hype on the net as much as me & like a laugh, keep up to date with my latest posts by subscribing to my RSS feed. Thanks for visiting! The Anti Hype

I’ve introduced some new terms over the past few days and with another being added today - Guru Sceptics - I thought I should provide a short glossary so we are all clear:

Guru Fodder - The collective name for the people caught out by the over-hype & bad tactics used by some people on the web to extract hard-earned money from unsuspecting new marketers.

Bad Gurus - The real bad guys. Those who only care about themselves and the success of their next sale. They use outrageous claims, follow up with one new “must have” after another, provide little ongoing support or service but somehow manage to attract a mass following of Guru Fodder. They have also been known to try to sell every affiliate program available assuring us that they have personal used each one to generate mass fortunes.

Guru Sceptics - Guru Sceptics were once Guru Fodder but have learnt the hard way and now treat all new launches, hyped-up sales page and mass marketing tactics with a healthy degree of scepticism.

The Anti Hype - That’s me. I’m certainly not against emotional sales letters and good marketing tactics. Most people need help in making decisions and good sales techniques are absolutely necesssary. What I’m totally against are ridiculous claims, guarantees of overnight riches, promises of life time support, cash belching virtual machines on steriods and all of the other over hype.

The Anti Hypettes - My groupies. — OK, they don’t exist really, I’m just an old guy dreaming a little!

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Topics: Bad Gurus, General Guru Fodder, Guru Fodder Terminology |

Viewing 4 Comments

Teri Salvador 02/03/2008 01:07 PM 1 point
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I agree wholeheartedly with your categorizing the gurus today on the internet.
I do not know how in good conciousness they can claim these exhorbited profits in 24 hours!! It can only lead to more regulation of the internet by government at some point, it may weed out the scammers. Good site Mark and great content.

Teri
Hi Teri, Good to see you here and thanks for your support. If some of these claims were made in TV, Radio or Magazine ads the businesses would be closed down already! It seems for some reason if it's on the internet anything goes. I agree there probably will be regulation at some point but in the meantime the Guru Fodder is getting burnt! The Anti Hype

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http://www.Doghealth1.com

Suzie Cheel 02/06/2008 03:09 AM 1 point
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I love it, great post Mark and I am enjoying unsubscribing or sending to junk most so called gurus today.
What I find disappointing is some of the people who have joined the gravy train

keep up this great blog

Thanks for your support Suzie. I know just what you mean about "joining the gravy train" - it includes people I previously held in high regard. Fear & greed make people behave in "unusual" ways I'm afraid. Mark

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http://www.abundancehighway.com

Randy The Hermit 02/21/2008 12:04 PM 1 point
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Hi Wizzer,

I like your definitions but I am confused as to what category I would fall in.

I do buy almost everything out there but I only do it with profits from my own sales. If I like it I do recommend it.

I am a sceptic (or Skeptic on this side of the pond) but I usually purchase so that I can actually see the product and make up my own mind.

Does this make me Sceptic Fodder?

Randy The Hermit

Hi Randy, thanks for stopping by. The category is dependent upon whether you wittingly purchase or get taken in by the hype. You know what you are doing and why. I'll create a new category for you!! It is also perfectly acceptable, even for TheAntiHype to recommend a product that is hyped up, as long as it lives up to that hype. It's the "buy today - retire tomorrow without doing a thing" stance that I'm so against - I'm sorry to inform everyone that won't work! TheAntiHype

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http://www.marketingbeginners.com

Steven 07/31/2008 10:40 AM 1 point
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Is there a site to out the pukes who prey on the unsuspecting? Or don't support the very product that got them their "Guru" status?

Strange you should mention that Steven - take a look at today's post:
http://guru-fodder.com/196/homer-gets-into-bed-...
Mark

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