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What Is Guru Fodder? And Who Are The Guru Sceptics?

By TheAntiHype | February 2, 2008

I’ve introduced some new terms over the past few days and with another being added today – Guru Sceptics – I thought I should provide a short glossary so we are all clear:

Guru Fodder – The collective name for the people caught out by the over-hype & bad tactics used by some people on the web to extract hard-earned money from unsuspecting new marketers.

Bad Gurus – The real bad guys. Those who only care about themselves and the success of their next sale. They use outrageous claims, follow up with one new “must have” after another, provide little ongoing support or service but somehow manage to attract a mass following of Guru Fodder. They have also been known to try to sell every affiliate program available assuring us that they have personal used each one to generate mass fortunes.

Guru Sceptics – Guru Sceptics were once Guru Fodder but have learnt the hard way and now treat all new launches, hyped-up sales page and mass marketing tactics with a healthy degree of scepticism.

The Anti Hype – That’s me. I’m certainly not against emotional sales letters and good marketing tactics. Most people need help in making decisions and good sales techniques are absolutely necesssary. What I’m totally against are ridiculous claims, guarantees of overnight riches, promises of life time support, cash belching virtual machines on steriods and all of the other over hype.

The Anti Hypettes – My groupies. — OK, they don’t exist really, I’m just an old guy dreaming a little!

The Anti Hype

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Topics: Bad Gurus, General Guru Fodder, Guru Fodder Terminology | 8 Comments »

8 Responses to “What Is Guru Fodder? And Who Are The Guru Sceptics?”

  1. Teri Salvador Says:
    February 3rd, 2008 at 12:07 pm

    I agree wholeheartedly with your categorizing the gurus today on the internet.
    I do not know how in good conciousness they can claim these exhorbited profits in 24 hours!! It can only lead to more regulation of the internet by government at some point, it may weed out the scammers. Good site Mark and great content.

    Teri
    Hi Teri, Good to see you here and thanks for your support. If some of these claims were made in TV, Radio or Magazine ads the businesses would be closed down already! It seems for some reason if it's on the internet anything goes. I agree there probably will be regulation at some point but in the meantime the Guru Fodder is getting burnt! The Anti Hype

  2. Teri Salvador Says:
    February 3rd, 2008 at 6:07 pm

    I agree wholeheartedly with your categorizing the gurus today on the internet.
    I do not know how in good conciousness they can claim these exhorbited profits in 24 hours!! It can only lead to more regulation of the internet by government at some point, it may weed out the scammers. Good site Mark and great content.

    Teri
    Hi Teri, Good to see you here and thanks for your support. If some of these claims were made in TV, Radio or Magazine ads the businesses would be closed down already! It seems for some reason if it’s on the internet anything goes. I agree there probably will be regulation at some point but in the meantime the Guru Fodder is getting burnt! The Anti Hype

  3. Suzie Cheel Says:
    February 6th, 2008 at 2:09 am

    I love it, great post Mark and I am enjoying unsubscribing or sending to junk most so called gurus today.
    What I find disappointing is some of the people who have joined the gravy train

    keep up this great blog

    Thanks for your support Suzie. I know just what you mean about “joining the gravy train” – it includes people I previously held in high regard. Fear & greed make people behave in “unusual” ways I'm afraid. Mark

  4. Suzie Cheel Says:
    February 6th, 2008 at 8:09 am

    I love it, great post Mark and I am enjoying unsubscribing or sending to junk most so called gurus today.
    What I find disappointing is some of the people who have joined the gravy train

    keep up this great blog

    Thanks for your support Suzie. I know just what you mean about “joining the gravy train” – it includes people I previously held in high regard. Fear & greed make people behave in “unusual” ways I’m afraid. Mark

  5. Randy The Hermit Says:
    February 21st, 2008 at 11:04 am

    Hi Wizzer,

    I like your definitions but I am confused as to what category I would fall in.

    I do buy almost everything out there but I only do it with profits from my own sales. If I like it I do recommend it.

    I am a sceptic (or Skeptic on this side of the pond) but I usually purchase so that I can actually see the product and make up my own mind.

    Does this make me Sceptic Fodder?

    Randy The Hermit

    Hi Randy, thanks for stopping by. The category is dependent upon whether you wittingly purchase or get taken in by the hype. You know what you are doing and why. I'll create a new category for you!! It is also perfectly acceptable, even for TheAntiHype to recommend a product that is hyped up, as long as it lives up to that hype. It's the “buy today – retire tomorrow without doing a thing” stance that I'm so against – I'm sorry to inform everyone that won't work! TheAntiHype

  6. Randy The Hermit Says:
    February 21st, 2008 at 5:04 pm

    Hi Wizzer,

    I like your definitions but I am confused as to what category I would fall in.

    I do buy almost everything out there but I only do it with profits from my own sales. If I like it I do recommend it.

    I am a sceptic (or Skeptic on this side of the pond) but I usually purchase so that I can actually see the product and make up my own mind.

    Does this make me Sceptic Fodder?

    Randy The Hermit

    Hi Randy, thanks for stopping by. The category is dependent upon whether you wittingly purchase or get taken in by the hype. You know what you are doing and why. I’ll create a new category for you!! It is also perfectly acceptable, even for TheAntiHype to recommend a product that is hyped up, as long as it lives up to that hype. It’s the “buy today – retire tomorrow without doing a thing” stance that I’m so against – I’m sorry to inform everyone that won’t work! TheAntiHype

  7. Steven Says:
    July 31st, 2008 at 2:40 pm

    Is there a site to out the pukes who prey on the unsuspecting? Or don’t support the very product that got them their “Guru” status?

    Strange you should mention that Steven – take a look at today’s post:
    http://guru-fodder.com/196/homer-gets-into-bed-with-sylvie-fortin/
    Mark

  8. Steven Says:
    July 31st, 2008 at 9:40 am

    Is there a site to out the pukes who prey on the unsuspecting? Or don't support the very product that got them their “Guru” status?

    Strange you should mention that Steven – take a look at today's post:
    http://guru-fodder.com/196/homer-gets-into-bed-...
    Mark

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