Us and Them
There are some brilliant marketers online.
There are some truly caring, ethical and principled business people on the internet.
And then there is “Them”
And “Them” prey on “Us”
OK, that’s not good grammar but the point being everyday another person, one of “Us” falls foul of the glitzy hype and oversell that typifies “Them” and gets suckered into spending money with the dream that the program, e-book or service will be the answer to their prayers.
All too often it is just another waste of hard earned cash that sits on the hard drive because it leaves too many questions unanswered, or requires more money to be spend on the absolutely “must have” upsell.
So what happens, we’re human so we lick our wounds, shrug our shoulders and get taken in by the next offer, This one will be different right? The sales letter says all I have to do is open the box and money will roll in.
And what about the ongoing programs? Monthly payments = ongoing help, on tap, whenever you need it. Ah, no reply, but loads more emails from the same guys promoting something else.
Yes, my friends it’s really “US & THEM”.
Now I don’t want to change sides, but I do want to CHANGE.
I want to change it for “US”.
It can be done and it will be done. There a lot more of “US” and we won’t put up with it anymore.
Sign up to the RSS feed, bookmark / favourite this blog – read every post, comment whenever you can, bookmark the posts on Digg, Stumble, Del.icio.us, Technorati, whatever you prefer. Let’s get the word out.
The source of the information you really need, without the hype, without the ridiculous cost is here.
The Generals are sitting, and manipulating the front ranks. Do they care?
It is time for the change, I don’t want to be the old man who died for the lack of drink and food!
Join me and let’s stamp out Guru Fodder.
The Anti Hype
Us And Them
[via FoxyTunes / Pink Floyd]
And after all we’re only ordinary men
Me, and you
God only knows it’s not what we would choose to do
Forward he cried from the rear
And the front rank died
General sat, as the lines on the map
Moved from side to side
Black and Blue
And who knows which is which and who is who
Up and Down
And in the end it’s only round and round and round
Haven’t you heard it’s a battle of words
The poster bearer cried
Listen son, said the man with the gun
There’s room for you inside
Down and Out
It can’t be helped but there’s a lot of it about
With, without
And who’ll deny it’s what the fightings all about
Out of the way, it’s a busy day
And I’ve got things on my mind
For want of the price of tea and a slice
The old man died
