Hot on the heels of my expose earlier Sylvie admitted as much in her comment left here.

She kindly gave me advance warning of the revelations made by “John” on national TV.

John (aka Homer) is seen here in his first TV interview:

Some deep, dark secrets are revealed by Homer here and I strongly recommend you don’t caught up in such a tangled web. My guess is the perpertrator of this horrendous “opportunity” was no less than the guy who wrote to me in March 2008

Here’s why Success Is Only Possible if You Take One Bite At A Time

© TheAntiHype for guru-fodder.com, 2009. | Permalink | One comment | Add to del.icio.us
Post tags: Homer's TV Debut, Success Chef, Sylvie Fortin
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Well, I think it’s funny!

And I don’t mean funny – ha! ha! – I mean funny – strange!

Ever since I revealed the , er, “relationship” between Homer & Sylvie Fortin I’ve seen less and less of him. In fact he’s been so quiet of late I thought he’d left the internet scene altogether.

And today you’re about to discover the reason why…

Homer has started a new career. Now I don’t know whether Michel Fortin meant to let the cat out of the bag but his blog post today did just that!

Clearly Sylvie decided to rekindle something with Homer and offered him a part in her epic film that has just been released. You can watch the full length feature below.

Homer of course would jump at the chance to become a celebrity and of course would be taken in by the business opportunity presented as the plot of this outstanding movie.

Sylvie, if you are planning a sequel be warned that Homer will undoubtedly be immersed in a new direction – he has clearly seen that making money by using a ghost writer is the way to go!

Now it’s obvious she couldn’t use his real name and how she persuaded Marge to co-operate I haven’t yet found out but anyone who knows Homer will immediately recognise him in this video.

Click here for more information and a demo video!

I’m only prepared to let this slip without asking Sylvie for my share of the Royalties for Homer’s appearance because I like her Success Chef program so much.

But if I find out Homer has been nominated for an Oscar there’ll be trouble!

© TheAntiHype for guru-fodder.com, 2009. | Permalink | One comment | Add to del.icio.us
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It’s hardly surprising because he has no doubt received promotion after promotion over the last week or so.

Just like the latest toy promoted and adverised everywhere you look- you can’t open your email client without someone pushing The Arbitrage Conspiracy or Report.

Just in time for Christmas – many people will be spending their hard earned cash hoping this is the one that will finally give them the breakthrough they crave. Homer certainly is.

But here’s a bit of Christmas cheer from a grumpy old AntiHype:

• How many people will buy this?

• How many of those people understand the costs involved?

• How many of those people have factored in the upfront costs of buying the traffic?

• How many of those people have factored in the time lag between paying for the traffic and getting paid by the CPA networks they are sending the traffic to?

• How many of those people can afford to be out of pocket for 1-2 months?

• How many of those people have calculated the degree of competition – particularly bearing in mind the influx of new participants? – See above!

• How many of those people have figured out that if this is working so well for others why would they reveal their own markets / products and reduce their income by adding to the competition?

• How many of those people have figured out that the higher the competition the higher the advertising costs and the higher the risks and lower the profits?

But then what do I know?

Or perhaps a little bit of deeper research and thought rather than just believing the hype might not go amiss.

Perhaps I can convince Homer to be just a little more Scrooge like.

Bah, humbug

The AntiHype

© TheAntiHype for guru-fodder.com, 2008. | Permalink | 5 comments | Add to del.icio.us
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Man, I know how to party!!

This came hot on the heels of my post – internet-marketer-responsible-for-prison-sentences

Rapidly skimming through the report I arrived at the 31 big – No Nos – the banned practices. These are the ways of dealing with customers that are automatically outside of the law. These are the laws applying to the UK and also Europe.

How they apply to the rest of the world and / or trading over the internet I’m not clear BUT…

Be Warned – Your time is up

Here’s an excerpt that particularly caught my eye:

(7) Falsely stating that a product will only be available for a very limited
time, or that it will only be available on particular terms for a very limited
time, in order to elicit an immediate decision and deprive consumers of
sufficient opportunity or time to make an informed choice.

I don’t suppose you’ve ever seen a website do anything like this, have you?

I can’t remember more than 10 this week myself!

You can Download the full report – no need for email details – by Right Clicking on the link below and Save As or Save Link As to save to your local machine.

If you use this tactic perhaps you should think again!

Enjoy the reading, it may help your insomnia!

© TheAntiHype for guru-fodder.com, 2008. | Permalink | 3 comments | Add to del.icio.us
Post tags: banned practices, false statements, Law, office of fair trading
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With just under 19,000 people already registered it looks like Michael Cheney is about to have a massive pay day!

Now, as The Anti Hype, I’m still in two minds about this launch. As you know I’m not keen on the over-hype associated with many launches. With The Golden Thread I do feel that this is a great product and will be very well received by those looking for a set-up and go solution, but I really dislike the volume of emails I’m receiving AND the offers of bonuses for using certain links – personally I’d rather have a discount!

The challenge is that although the product promises Cash Cannons for some products that are included in the package, by its very nature this means 500 people using the same system at the same time to sell the same products. Or maybe I’ve just missed something.

Anyway, I’ll let you into a little secret – I’ve been using Pre Sale Videos for about a year and to all intents and purposes these are the equivalent of cash cannons. No you don’t get the full training, personalised templates and resell rights products that are available in The Golden Thread. But, what you do get is professional pre recorded videos that promote a variety of great affiliate products.

All you do is sign up, get your links and promote or embed the code on a page of your own. The following is an example and in keeping with todays theme of video sales pages this video is for a brilliant package of products that makes adding any video to any web page a piece of cake. I bought the product myself yesterday and I’m amazed at how easy it is to use.

WATCH THE VIDEO NOW

If you have no products to sell the basic PreSale Videos system may be a perfect fit – basically it’s a video with your affiliate link embedded into the code. But if you want to take it a stage further then you may want to source your own resale rights products. If so watch the video at the following link for details of a free trial to Resale Rights Express

So, if you miss out on Michael Cheney’s product or you find the price too steep take a look at Pre Sale Videos as an alternative.

© admin for guru-fodder.com, 2008. | Permalink | No comment | Add to del.icio.us
Post tags: cash cannons, michael cheney, presale videos, resale rights, the golden thread, video marketing
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• Yes, the usual trumpets herald its arrival.

• Yes, there are bonus offers galore

• Yes, your inbox is likely to be flooded by the promotions

BUT…

I actually like much of the work Michael Cheney does. His products usually over deliver and his way of explaining things is easy to follow.

So what about The Golden Thread?

In concept it’s great – create a Cash Cannon, Michael’s term for a video sales page. Nothing so unusual or groundbreaking about that. But when combined with persuasive commentary and stamped with your own personality AND all produced for you then maybe there is something special.

Michael’s launch includes a number of case studies including mind maps AND a live webcam at his blog.

I was really taken by the first video in the series – you can read my review and watch the video at The Golden Thread – particularly because of the success of the lady concerned with very few visitors to her site. When i say site – it really is just one page.

For many people adding an extra $1,000 to their income each month would be a life saver – and for anyone generating a lot of traffic increasing sales percentages from 1% to upwards of 10% would have a massive impact on profitability. That’s the promise!

As for the cost – I don’t know yet, but whatever it is – if an extra $1,000 a month is possible with little work it has to be worth looking at.

© admin for guru-fodder.com, 2008. | Permalink | One comment | Add to del.icio.us
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So you show your site visitors related reference material without sending them off never to return.

Wow, is this cool.

They do a better job of explaining how it works than I can but as a summary:

• You write your post.

• You highlight words you want to link to

• Links appear to blogs, videos (here’s one of mine about creating EasyHyperLinks), documents, articles

• You select what you want

• An icon is placed next to the link

• Your post is multimedia rich

I’ve overloaded this post as an example

Here’s my personal blog at TheAntiHype

Just heads over to Apture and download the plugin (works on most blogs). It’s a page of php code. Upload to your blog in normal way. Activate and full instructions are provided.

I did have a slight delay as the theme  I’m using required me to insert a line of php code into the footer. Dead easy to do though – just follow the instructions.

Have fun.

Mark

P.S. Are any of you are WordPress experts? If so I’d love to hear from anybody who can explain to me why over the past few weeks, every so often some of my posts seem to be published multiple times. If I return to the admin area and log out they then seem to disappear. Spooky!

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• Go ahead… Tell us how you really feel – And if you’re already thrilled to death about Apture, make sure we know it! In this “squeaky wheel gets the oil” world, don’t let complainers get all the glory. If you’re perfectly satisfied with Apture, then let your voice be heard. …

• Great Show at BlogWorld Expo in Las Vegas – It was thrilling to see eyes light up at all the cool ways they can use Apture to enrich their blog and make embedding media easier. We met political bloggers who wanted to use Apture to link to videos and documents about government …

• Buzz about Apture and the BBC – There’s been quite a bit of buzz recently about Apture appearing on the BBC website (here, here, here). This past week, the BBC began a pilot of Apture on the UK-facing Science/Nature and Politics sections to include links inline in BBC …

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He told me he was looking for a little “pick me up” but has ended up with another huge package (cluttering up his hard drive)

Here’s the sales message he responded to – It’s actually very funny!

The Anti Hype

© TheAntiHype for guru-fodder.com, 2008. | Permalink | One comment | Add to del.icio.us
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I’ve never, ever seen him so agitated. In fact I’ve never seen him act so quickly about anything.

Already upset by Sylvie Fortin’s comments about their “brief, albeit unsatisfying affair” Homer wanted to read the 2nd part of her Internet Marketing Sins (released today) and publicly criticise her work. That’s the measure of the man – own back time! But, having read it cover to cover he has been left with no place to turn.

He told me in confidence that “Me Too” hit him so hard he was winded!

Read Sylvie Fortins 2nd part of Internet Marketing Sins to see exactly why Homer was winded by the term “Me Too”.

Guru Fodder has never had such a stronger sense of being. Sylvie has ripped into Homer and his clones like never before. Could it be she is so angry that her liaison with him became public knowledge?

The Anti Hype (yes, that’s me) tackles the issues of Guru Fodder in a lighthearted fashion. I raise the issues of the poor marketing tactics, the over hype, the unscrupulous tactics of the bad gurus and the way people like Homer are either taken in or secretly want to be like these guys. But, I do so by gently suggesting that Guru Fodder are responsible for their own demise and they should be wary.

Sylvie hits you like a runaway train!

And that train hit poor Homer right were it hurts!

As he told me about page 39, the veins on his head stood out – I though he was about to explode:

“How does she (referring to his ex – Sylvie Fortin) know that I’ve bought that many products? She’s even got the numbers correct – apart from the Adsense Training guides – I’ve got 355 of those. You know My AntiHype (he still calls me that) I think she’s been spying on me”

And then he admitted it.

“She, she, she (he couldn’t bring himself to speak her name again) has accused me of following a Cult Leader”

I had to explain that the report was going out to thousands of people and it wasn’t a letter addressed to him personally – But if the cap fits!

He continued as if to justify his position and prove Sylvie wrong in one sentence:

“It’s rubbish Mr AntiHype – I follow loads of gurus not just one – she really has gone too far with this. The “cult leaders” I follow are all genuine – I know that because their products always sell out so fast”

My question “how can digital products ever sell out” remained unanswered!

Homer by now was almost all squawked out. But he had enough momentum to accuse Sylvie of one last thing:

“You know she has lied, don’t you? On page 112 she says “I had to make absolutely sure that nothing in it would come close to resembling specific people. I needed to be certain that no one person could point a finger at another because of anything I said”. Mr AntiHype – I know she wrote it about me – and that’s what really hurts. After all, we did have that fling – and I believed for years she just lost my number”

I guess some people are born to be and stay Guru Fodder!

The Anti Hype

P.S. You can get FREE access to the first 2 parts of Sylvie’s Internet Marketing Sins here.

© TheAntiHype for guru-fodder.com, 2008. | Permalink | 2 comments | Add to del.icio.us
Post tags: AntiHype, homer, Humour, internet marketing, internet marketing sins, internet marketing sins report, Sylvie Fortin
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If you’re into Social Bookmarking you’ll know about StumbleUpon. But there are some important things you should avoid or you could be putting not only your own site but those of others at risk.

No. 1 – The Thumbs Up Stumble, Stumble

If you click on the Stumble “thumbs up” button and that page has not already been submitted a pop-up screen appears that requires some more detail.

DO NOT CANCEL. If you do the page is only partially submitted. The page is registered but as the submission was canceled no one is associated with it and the page usually suffers as a result.

Any visitor to your blog can just hit thumbs up and then cancel because they don’t want to fill in the details. Bang – your page is consigned to graveyard. Please don’t do this to my pages

No. 2 – The Self Stumble

There is nothing wrong in Stumbling your own posts and StumbleUpon expects you to do so from time to time, BUT, you may get your account terminated if you abuse the Terms of Service. They state that accounts created for the primary purpose of promoting a product or service will be considered spam.

To avoid this you should be Stumbling many other sites to dilute the impact of your own submissions. You should also avoid submitting every one of your posts as you run the risk of a Thumbs Down on any that are not considered good – unless you are superhuman there will be a few dogs from time to time!

No. 3 – The Stumble Mate

Similarly, you should not be limiting your Stumbles to a few of your favourite blogs. This too will start to look like a spamming technique and may lead to your “mates” sites getting penalised. Be careful too of submitting several pages from the same site at the same time.

No. 4 – The Wrong Category Stumble

The first time a page is submitted the submitter has to choose a category. THIS IS A VITAL STEP because only the original submitter can change the category later – and that’s not very likely!

The category selected for the page will be used to determine who sees that page when they use StumbleUpon.

If you set up StumbleUpon to show you pages about, say photography and you get shown pages clearly about politics (because someone has wrongly selected the photography category for a photographic site) you are not likely to approve!

It is vital, therefore, that a page is allocated to an appropriate category otherwise members who are shown pages that they are not interested in may give those pages a “thumbs down”.

No. 5 – Not Using StumbleUpon Correctly

The concept of Stumble is to identify categories of sites you are interested in (when you sign up), and then to Thumbs Up those you particularly like as you are served up pages from the Stumble toolbar. This helps the system serve up better sites to you in the future – more relevant to your tastes. Sites you don’t like, sales pages, too many Adwords, slow loading, irrelevant etc may be given a Thumbs Down.

This helps the system serve up more appropriate content to every user.

If all you are using Stumble for is to submit your own and a few favourite sites – you and your friends sites will suffer from being downgraded and ultimately not served up on the network.

So please, download the toolbar and spend a few minutes each day Stumbling through the sites served up and giving them some Thumbs.

For more detailed information and full training on the correct way to use StumbleUpon I recommend Caroline Middleton’s excellent free course.

Hope to Stumble into you soon.

Mark

© admin for guru-fodder.com, 2008. | Permalink | 3 comments | Add to del.icio.us
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