General Guru Fodder
« Previous Entries Next Entries »The Anti Hype Interviews A New Model
Thursday, March 6th, 2008The Anti Hype starts to drift out of focus as he gets bigger. Take a look at me at Social Marketing Centre to see what I mean. So I decided the time had come to see if I could find a new model on which to base my image. I need to keep up appearances [...]
Fast Action Bonus – Why Bonuses Are Bad For Your Wealth
Wednesday, March 5th, 2008“Fast Action Bonus” – “Get Your First Mover Advantage” I’ve no time to talk to you guys today – I have to collect whatever the bonuses are that have hit my inbox. I thought I’d unsubscribed from most lists but from somewhere I’ve been bombarded with emails about a product which I’m sure I’ll die [...]
The Emperor Has No Clothes
Saturday, March 1st, 2008The Anti Hype is not alone. Since I started this blog a month ago I’ve found more and more supporters of my Anti Hype stance. I recently met Rick Butts through the Social Marketing Centre and he has given me permission to reprint his article “Is Your Guru Good Or Evil”. Regular visitors may recognise [...]
Guru Immune
Friday, February 29th, 2008A few days ago I was questioned as to the terminology that applies to someone who buys products online, despite the hype and oversell, just to see what the product is all about and to pull out any small snippets of information. The person concerned is one of the Good Gurus. He knows what is [...]
Internet Marketing Newbies Are Idiots – Official
Thursday, February 28th, 2008One of Guru Fodder’s loyal subscribers today told me about an email current doing the rounds, which has stirred me into an agitated state. Imagine a small store in which Bad Guru (played by Michael Palin) is behind the desk and a hapless Guru Fodder (played by John Cleese) wanders in. (For those not old [...]
Bad Gurus Add Unsuspecting Newbies To Their Lists
Tuesday, February 19th, 2008I hate cliches (unless I made them up) I particularly despise them when I’m on the receiving end. I’m about to insult you I’m afraid… We’re all guru fodder but unless you’ve been around on the internet for a while you are also… A NEWBIE How demeaning is that? Everybody starts everything somewhere. We have [...]
Social Marketing Reveals The Cheats & Scammers
Thursday, February 14th, 2008Last night I downloaded and read and then re-read the EXCELLENT Authority BlackBook about Web 2.0 Marketing. Written by Jack Humphrey this is the definitive book about Social Marketing. Forget all those other courses and e-books currently being peddled (although some are actually quite good) and read this. If you are serious about an online [...]
Guru Fodder Turn The Tables With HexaTrack
Wednesday, February 13th, 2008Yes, now’s your chance to find out exactly what those Guru’s (both Bad Gurus & Good Gurus) are doing online. There’s a brand new free tool available that will identify the exact keywords they are using for their campaigns. You’ll uncover the niches they’re operating in You’ll know exactly which ads are working You’ll know [...]
What Is Guru Fodder? And Who Are The Guru Sceptics?
Saturday, February 2nd, 2008I’ve introduced some new terms over the past few days and with another being added today – Guru Sceptics – I thought I should provide a short glossary so we are all clear: Guru Fodder – The collective name for the people caught out by the over-hype & bad tactics used by some people on [...]
How To Get On Page 1 Of Google – Conclusion
Friday, February 1st, 2008Yes, I can categorically confirm it works. Not only is the Scribd document on page 1 of Google for the search term: “How To Get On Page 1 Of Google” …but so are two posts to the Guru Fodder blog. Here’s a screen shot as proof. No hype, no cost, just a straightforward strategy you [...]
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