Guru Fodder Terminology
Scarlet Pimpernel Marketing – How To Avoid All Of The Longer Term Problems Of An Online Business
Thursday, April 3rd, 2008Let me introduce you to Phil McLikbanck. Phil was brought to my attention by our long suffering friend Homer. Once again Homer thinks he has found the pot of gold and the “no work” easy answer but I fear the worst. YOU WILL ALREADY KNOW PHIL, or someone very much like him. We know them [...]
The Internet Marketer’s Dream – Homer’s Implant
Wednesday, March 26th, 2008I’d expected a big launch – you know, 500 emails from people you’ve never heard of, free videos for weeks on end (all free with no vested interest other than the sale at the end of it!) but nothing… I heard it from Homer of all people. Now, you’ll realise by now that poor old [...]
The Millionaire’s Pajamas
Thursday, March 20th, 2008It’s on a run, where this will lead I don’t know but poor old Homer & Marge have really taken this pajama thing on board. Introducing Homer Homer says he “feels like a celebrity” after my last few posts and would like you to know what he looks like Unfortunately, as Marge is [...]
Internet Marketing Perpetual Motion
Thursday, March 13th, 2008Following on from Homer & Marge’s email I received a response to yesterday’s post which I think in the interests of fairness I should reproduce below (for one particular reader here’s an ice cream for while you read!) credit: Matsuo Amon Hi Anti Hype I just read your post about Homer & Marge and I [...]
A Funny Thing Happened At My Forum Today
Friday, March 7th, 2008“Hi Big Bad Guru” “Hi Even Badder Guru, how’s it going?” “Really great, I just had a firesale, one time offer, giveway PLR, upsell $7 dollar secrets, multiple bonus, stuff my PayPal account full of cash type of week. How about you.” “Even better. Not only is Clickbank churning away and feeding my multiple bank [...]
Guru Immune
Friday, February 29th, 2008A few days ago I was questioned as to the terminology that applies to someone who buys products online, despite the hype and oversell, just to see what the product is all about and to pull out any small snippets of information. The person concerned is one of the Good Gurus. He knows what is [...]
What Is Guru Fodder? And Who Are The Guru Sceptics?
Saturday, February 2nd, 2008I’ve introduced some new terms over the past few days and with another being added today – Guru Sceptics – I thought I should provide a short glossary so we are all clear: Guru Fodder – The collective name for the people caught out by the over-hype & bad tactics used by some people on [...]

