As you know he has been in big trouble of late but with some skillful negotiating we managed to get refunds on all of the internet marketing courses he recently signed up for and his credit card company are no longer hounding him. He went away, cap in hand, and promised not to spend anymore on courses and “make money” products.

And today he was excitedly telling me he’d given up internet marketing for good.

He went on to tell me he had bought a bookstore of all things from a certain Mr Wong who for some reason wasn’t doing too well. My eyebrows raised – “why oh why Homer can’t you just do something straightforward” I thought.

“It was a bargain” he told me, ” it is in the centre of town and has loads of passing trade and a website – but the last owner tells me the biggest potential is the telephone / postal service. Apparently he gets hundreds of calls a day but for some reason people keep putting the phone down as soon as he announces the name of the shop.”

“I can’t think why Mr Wong isn’t making any money from it. I know I can – I’ll even have a section where I’ll sell off all my internet ebooks. I’ll print them out and make a fortune – I have enough stock to last several years without buying anything else.”

OK, Homer I said – take me to take a look at the store.

My heart sank. Does that guy never think?

So who cares about product names!

Sometime I despair – I know Homer will be back on the internet marketing trail after he’s answered the phone a few times!

As usual Homer failed to do his research

© TheAntiHype for guru-fodder.com, 2009. | Permalink | 5 comments | Add to del.icio.us
Post tags: homer, internet marketing, quit internet marketing
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“Internet Marketing made me bankrupt”

I could barely hear his voice. It was shaking and I could only just make it out to be Homer’s voice.

I’d not heard from him for ages and he was in fact the last person I expected to hear from – especially after his re-union with Sylvie Fortin. I expected him to be too embarrassed to get in touch – but by the sounds of things he needed real help.

“This time…” he paused “…this time, I’ve really gone and done it and Marge will kill me” he exclaimed.

Now, I thought he was referring to his, er, relationships but as the story unfolded it was clear he’d been up to his old tricks – and more!

“Let me put my cards on the table Mr Anti Hype” he continued. “I really had hoped that when Sylvie interviewed me a few days ago that it was because she still had some feelings for me after all this time.”

“Secretly, I really thought she was trying to woo me back. But as she is such a smart, successful internet marketer and I, well you know, I’ve made one or two mistakes, I decided I’d really impress her.”

He had me really worried. Nothing Homer has done since I’ve known him would impress anybody. Least of all someone as successful as Sylvie – unless she really was looking to woo Homer back! No, I really couldn’t see that, Sylvie is happily married and as far as I know in full control of her mental faculties.

He was in full flow now and the sad story continued…

“You might know there’s been a number of big product launches recently; Michael Rasmussen’s Affiliate Launch Blueprint ; Michael Cheney’s Delta Squadron & Jeff Dedrick’s Send Button Profits and I knew that armed with the knowledge from those three programs I could make my stack and finally win over Sylvie”

“The great thing about those launches is that they all offer free information so I figured it wouldn’t cost me anything to get just where I wanted and then to get Sylvie just where I wanted!”

“So I watched the videos and read in detail all of the sales pages. Oh, yes – she will be mine, I thought. With this information I cannot fail.”

Now, I was itching for Homer to get to the punchline and tell me why he was bankrupt. But in his usual style he had to lay out his failings in their full glory!

“So launch day for all three has been within the past week – in fact Jeff’s product only launched this afternoon and that was the final straw.”

I was getting impatient. How could something that happened just now have been so catastophic.

“Well, here it is Mr Anti Hype. I got taken in again. You know those free products. Well they’re not really free. I waited for the launch emails and got in to each product as soon as they launched. I filled in my details (including credit card) for the Postage Costs and the $1 “contribution” to costs. I then got taken to these great pages that were offering me stuff that I just knew I couldn’t possibly live without.”

“I was hitting my back button on the browser and my refresh button as I zipped from One Time Offer to Upgrade and back to Second Upgrade and ongoing training. I went from private mentoring back to original email and product bonuses from whoever (and that was loads of people)  had told me about the launches. I even bought some stuff from the guys promoting. I don’t know how I found that!”

“It was like those TV wildlife programs – you know the sharks feeding frenzies. Mr Anti Hype, I need help. I’m an Internet Marketing product junkie. I know it now. How could I possibly expect Sylvie to be interested in me now? And as for Marge – she just pities me.”

“The only person who wants me is the debt collector set on me by the credit card company. You see I bought every upgrade, every mentoring program, every continuity membership program – and all within the last week. I had a call from the card company asking when I’d lost my card because in over 30 years they had never seen such outrageous spending activity on one card.”

“I hate to think how much money I’ve spent and it could all have been avoided if I’d just taken Sylvie up on her offer to join her at Success Chef.”

I’ve never been one for saying “I told you so” but I have to say I was so sorely tempted on this occasion – after telling Homer for years where he was going wrong I really think perhaps I should have done so.

But I couldn’t rub his nose in it!

Don’t be like Homer and let internet marketing make you bankrupt. Know what you need and buy what you need – not what somebody else convinces you you should have!

© TheAntiHype for guru-fodder.com, 2009. | Permalink | 3 comments | Add to del.icio.us
Post tags: internet marketing made me bankrupt, internet marketing product launch, internet marketring
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It’s hardly surprising because he has no doubt received promotion after promotion over the last week or so.

Just like the latest toy promoted and adverised everywhere you look- you can’t open your email client without someone pushing The Arbitrage Conspiracy or Report.

Just in time for Christmas – many people will be spending their hard earned cash hoping this is the one that will finally give them the breakthrough they crave. Homer certainly is.

But here’s a bit of Christmas cheer from a grumpy old AntiHype:

• How many people will buy this?

• How many of those people understand the costs involved?

• How many of those people have factored in the upfront costs of buying the traffic?

• How many of those people have factored in the time lag between paying for the traffic and getting paid by the CPA networks they are sending the traffic to?

• How many of those people can afford to be out of pocket for 1-2 months?

• How many of those people have calculated the degree of competition – particularly bearing in mind the influx of new participants? – See above!

• How many of those people have figured out that if this is working so well for others why would they reveal their own markets / products and reduce their income by adding to the competition?

• How many of those people have figured out that the higher the competition the higher the advertising costs and the higher the risks and lower the profits?

But then what do I know?

Or perhaps a little bit of deeper research and thought rather than just believing the hype might not go amiss.

Perhaps I can convince Homer to be just a little more Scrooge like.

Bah, humbug

The AntiHype

© TheAntiHype for guru-fodder.com, 2008. | Permalink | 5 comments | Add to del.icio.us
Post tags: arbitrage conspiracy, CPA networks, homer, the antihype
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