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The Emperor Has No Clothes

Saturday, March 1st, 2008

The Anti Hype is not alone. Since I started this blog a month ago I’ve found more and more supporters of my Anti Hype stance. I recently met Rick Butts through the Social Marketing Centre and he has given me permission to reprint his article “Is Your Guru Good Or Evil”. Regular visitors may recognise [...]

Guru Immune

Friday, February 29th, 2008

A few days ago I was questioned as to the terminology that applies to someone who buys products online, despite the hype and oversell, just to see what the product is all about and to pull out any small snippets of information. The person concerned is one of the Good Gurus. He knows what is [...]

Social Bookmarking Explained

Thursday, February 28th, 2008

Never let it be said The Anti Hype doesn’t pay attention to comments left on the Guru Fodder blog. Jean-Pierre asked earlier about Social Bookmarking and how it is done. I found this video to answer the question. It is so simple but very well done & makes everything extremely clear. With thanks to Lee [...]

Bad Gurus Add Unsuspecting Newbies To Their Lists

Tuesday, February 19th, 2008

I hate cliches (unless I made them up) I particularly despise them when I’m on the receiving end. I’m about to insult you I’m afraid… We’re all guru fodder but unless you’ve been around on the internet for a while you are also… A NEWBIE How demeaning is that? Everybody starts everything somewhere. We have [...]

Social Marketing Reveals The Cheats & Scammers

Thursday, February 14th, 2008

Last night I downloaded and read and then re-read the EXCELLENT Authority BlackBook about Web 2.0 Marketing. Written by Jack Humphrey this is the definitive book about Social Marketing. Forget all those other courses and e-books currently being peddled (although some are actually quite good) and read this. If you are serious about an online [...]

Guru Fodder Turn The Tables With HexaTrack

Wednesday, February 13th, 2008

Yes, now’s your chance to find out exactly what those Guru’s (both Bad Gurus & Good Gurus) are doing online. There’s a brand new free tool available that will identify the exact keywords they are using for their campaigns. You’ll uncover the niches they’re operating in You’ll know exactly which ads are working You’ll know [...]

No. 1 Slot on Google – Readers Results

Monday, February 11th, 2008

One of my readers, Kaushik from MyInsuranceInsiderInfo just told me about the success he’s had using my Scribd technique. Here are his results: I’ve applied your method.Its deadly works. My second post “Dividend Payout Could Be Your Long-term Cash Machine” shows #1 position for full post. But 92nd position for long-term cash machine (1,930,000 pages)in [...]

What Is Guru Fodder? And Who Are The Guru Sceptics?

Saturday, February 2nd, 2008

I’ve introduced some new terms over the past few days and with another being added today – Guru Sceptics – I thought I should provide a short glossary so we are all clear: Guru Fodder – The collective name for the people caught out by the over-hype & bad tactics used by some people on [...]

How To Get On Page 1 Of Google – Conclusion

Friday, February 1st, 2008

Yes, I can categorically confirm it works. Not only is the Scribd document on page 1 of Google for the search term: “How To Get On Page 1 Of Google” …but so are two posts to the Guru Fodder blog. Here’s a screen shot as proof. No hype, no cost, just a straightforward strategy you [...]

How An Internet Marketing Bad Guru Made Me Confess

Friday, February 1st, 2008

This is very hard for me to write. It’s almost like admitting I’m an idiot. How and why did I do it? I’ll keep it quiet – nobody needs to know. What a waste of money. I’m never going to make this work. What do I do now? Enough preamble – I’m going to do [...]

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